Privacy Policy of Midlife Muse Studio

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This Privacy Policy explains how Midlife Muse Studio ("we," "our," or "us") collects, uses, discloses, and protects your personal information when you use our website, digital products, or services.

Midlife Muse Studio 4390 Ontario Street Vancouver, BC V5Z 4R3 Canada Email: hello@midlifemuse.com

2. What Data We Collect

We may collect the following types of personal data:

• Name
• Email address
• Mailing address
• Country of residence
• Usage data (e.g., IP address, browser type, time spent on pages)
• Payment information (processed securely via third-party services)
• Any data you submit via forms, surveys, or interactive tools

We also use cookies and similar tracking technologies to enhance your experience.

3. Legal Bases for Processing

We process your data under the following legal bases:

• Consent: For email newsletters, marketing, and product updates.
• Contract: To fulfill orders, provide downloads, or deliver services.
• Legitimate Interest: For security, analytics, or business improvement.
• Legal Obligation: To comply with legal requirements.

4. How We Use Your Information

• To deliver our services and products
• To send newsletters and promotional materials (with your consent)
• To respond to inquiries and provide customer support
• To process payments and manage subscriptions
• To improve our offerings and website experience

5. Third-Party Services

We use trusted third-party services for:

• Email marketing (e.g., Mailchimp, GoDaddy)
• Payment processing (e.g., Stripe, Etsy)
• Hosting and analytics (e.g., GoDaddy, Google Analytics)
• E-commerce and order fulfillment (e.g., Etsy)

Etsy (Etsy Inc.)
Etsy is a third-party e-commerce platform that hosts our digital storefront. When you make a purchase via Etsy, they process your payment and collect your information in accordance with their privacy policy. We only receive the data required to fulfill your order, such as your name, email address, and delivery details.

Personal Data collected: Name, email, country, and any data Etsy shares for order processing.

Place of processing: United States – Etsy Privacy Policy

These providers may process your data outside of your country. When transferring data internationally, we use standard contractual clauses or equivalent safeguards.

6. Your Rights

Depending on your location, you may have the right to:

• Access, correct, or delete your personal data
• Withdraw consent at any time
• Object to or restrict processing
• Request data portability
• Lodge a complaint with a data protection authority

To exercise these rights, contact: hello@midlifemusestudio.com

7. Retention Period

We retain personal data only as long as necessary:

• Newsletter subscribers: 2 years from last engagement
• Purchase-related data: as required for tax/legal purposes
• Other data: as needed to provide our services or comply with legal duties

8. Cookies and Tracking

We use cookies to:

• Understand site usage
• Store preferences
• Provide personalized content

You can manage or disable cookies through your browser settings. For EU visitors, we offer a cookie consent banner.

9. Data Security

We use reasonable technical and organizational measures to protect your data. However, no online service is 100% secure. Please contact us immediately if you believe your data has been compromised.

10. Etsy Store Notice

When you purchase through our Etsy store, your transaction is governed by Etsy’s privacy policy. We do not receive your full payment or personal data—only what Etsy provides us to fulfill your order (e.g., name, email, shipping address).

11. California Residents (CCPA/CPRA)

If you are a California resident, you have the right to:

• Know what personal information we collect and how we use it
• Request deletion of your data
• Opt out of any sale or sharing of your data (we do not sell personal data)

Contact: hello@midlifemuse.com for requests.

12. EU & UK Residents (GDPR)

We comply with the GDPR. We do not process your data unless we have a legal basis to do so. If transferring data internationally, we apply EU-approved safeguards.

13. Canada (PIPEDA & CASL)

We obtain express consent for email marketing and limit our use of your personal information to the purpose for which it was collected. You can opt out at any time.

14. Children’s Privacy

Our services are not directed to individuals under 16. We do not knowingly collect data from children.

15. Changes to This Policy

We may update this policy occasionally. Changes will be posted here with the “Effective Date” noted above. If material changes occur, we may notify you via email or on our website.

16. Contact Us

If you have questions, concerns, or wish to exercise your data rights, please contact: hello@midlifemuse.com

This Privacy Policy applies to all Midlife Muse Studio offerings, including our website, digital products, Etsy storefront, and email communications.